5 Ways To Leverage Social Media to Promote Your Business

Original Content by Carl Johnson


At 4RE Marketing, we know the power that social media can bring to a business when used properly. Each point mentioned in this article can be relevant for builders, developers, and contractors in some way. Listed below are 5 ways that you should consider using social media to help your business:

  1. Networking

Social media is beneficial for networking. You can use this tool to connect with potential clients, reach out to industry partners, and even collaborate with other builders, developers, and contractors.

The majority of our networking success at 4RE came from social media, mainly Instagram and Facebook. Some of the strategies we’ve employed include simply liking and commenting on the profiles of our target audience.

  1. Sharing Information

Social media is also a great way to share information. You can easily share articles, videos and images to inform and educate your followers about your business. You can also use social media to promote your personal brand in order to reach new customers and stay up to date with the latest trends. Home tours, updates on building projects, etc. are good uses for this.

One tip we can share that is guaranteed to help increase your brand awareness is using trending sounds. These especially work with Instagram reels. We recommend periodically watching the Reels space to survey all the trending reels and sounds.

  1. Increased Exposure And Awareness

Social media can also provide businesses and individuals with increased exposure and awareness. By sharing content and engaging with followers, you can reach a wider audience and gain more exposure for your brand or cause.

This can be especially useful for small businesses looking to grow and expand their reach. Additionally, social media allows you to target specific audiences, such as people living in a certain location or with specific interests. This makes it easier for businesses to reach the people who are most likely to be interested in their products or services. All this can be done either organically or through formal advertising. 

  1. Opportunities For Customer Engagement

Social media provides businesses with the opportunity to engage with customers in a more personal and meaningful way. You can respond to customer inquiries and concerns, offer support and even solicit feedback to improve your products or services.

This level of engagement can help build trust and loyalty with your clients, which is essential for long-term success. The personal touch goes a long way as people can tell whether you are being genuine or are just another automated bot.

  1. Improvement Of Communication Skills

Using social media can also help improve communication skills. Whether you’re writing posts, commenting or composing messages, social media provides an opportunity to practice writing and articulate your thoughts and ideas.

Regardless of your goals, social media is a great way to help grow your business. Remember that 4RE Marketing specializes in digital marketing and current trends. If you need any assistance, feel free to reach us at carl@4REmarketing.com