Search Engine Optimization, or SEO, can be one of the most powerful ways to get your business noticed. Listed below are some of the best practices to improve your company’s SEO ranking:
- Set Up Google Analytics and Google Search Console
Google Analytics and Google Search Console are fundamental tools for tracking your SEO efforts and monitoring your progress.
You’ll need to first gain a baseline understanding of your current traffic and engagement metrics to know whether any SEO efforts are working.
You’ll also need to continue to monitor this data over time to understand how you’re doing, track your progress, and know which changes have had positive effects on your business.
- Set Up Your Google Business Profile
A Google Business Profile is absolutely essential if you’re a local business that serves customers in a specific geographic area.
Such local businesses include restaurants, physical stores, law firms, doctor offices, dental offices, electricians, mechanics, and especially builders, developers, and contractors.
Google Business Profile is a free tool that influences how your business appears on Google Search, Google Maps, and Google Shopping.
It’s basically a profile you can set up on Google to help users find and learn about your business.
With a Google Business Profile, you can gain search visibility and garner and respond to reviews.
You can also share important business information with customers, such as your phone number, email address, and business hours.
Users will see your listing when they search for terms related to your local business.
Additionally, Google Business Profile accounts have access to analytics and data.
The platform provides data on profile views, calls, messages, how many times people searched for your business, and more.
You can use this data to further optimize your profile.
- Do Keyword Research
Keyword research is the foundation of any small business SEO strategy.
You’ll use it to ideate content, optimize your pages, build a site structure, and even curate your Google Business Profile listing.
Keywords are words and phrases users type into Google search.